RECO
International		 TOPO Marketing
Group		 PANEL RECO :
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Since each distributor is unique, PANEL RECO measures
the RECOmmendation of your products and competitors’ ones per distributor
PANEL RECO :
A simple and effective tool for manufacturers
Panel RECO :
A tool to act towards Distributors
A panel of retailers representative of the major distributors
Regular visits during the right times
Mystery Shoppers pretending to be real consumers
35 purchase projects surveyed
5 Major Markets in Europe
Strategic indicators for manufacturers
Operational results per distributor
RECO international The truth in shops, the winner goods
1. Analyse the salesmembers’
pitch per distributor
2. Measure the RECOmmendation
of your goods / brands
3. Check up the use
of your sales arguments
4. Compare your performances by
distributor with those of competitors
5. Benchmark the
winner goods
6. Adapt your plans of action
for each Distributor